Repetition Rate

The repetition rate is the percentage of times a page or an action is viewed or done repeatedly during a visit.

The repetition rate is calculated as the number of times a page or an action occurs more than one time during a visit divided by the number of visits with more than one page view (i.e. excluding all bounced visits).

If the repetition rate is calculated for individual web pages or a group of web pages, it indicates where on the website repetitions typically occur.