Direct Entry Rate

The direct entry rate is the percentage of visits who enter the website directly.

Direct entry is defined as a visit that does not include an external referrer (i.e. a used link from an external website).

Notice that a visit can enter directly in a number of ways. (1) The Visitor can type in a domain or URL of the website in the address line of the browser. (2) The visitor can use a bookmark in the browser, if it exists. (3) The visitor can reuse a domain or URL from the browser’s cache and which therefore appears in the address line. (4) The visitor can initiate a new visit after having been inactive for 30 minutes on a specific page.

If the direct entry rate is calculated for individual web pages or a group of web pages, it indicates which content is viewed by visits who enter directly.