Bounce Rate

The bounce rate is the percentage of visits with only one page view.

The bounce rate is calculated as the number of visits with only one page view on the website divided by the number of entry page views.

If the bounce rate is calculated for a specific page, then it is the number of times that page was viewed by visits with only one page view divided by the number of times it was viewed as an entry page.

If the bounce rate is calculated for a group of pages, then it is the number of times pages in that group were viewed by visits with only one page view divided by the number of times pages in that group were viewed as entry pages.