Further Study

Web Analytics Classics

• Web Analytics: An Hour a Day by Avinash Kaushik
• Web Metrics: Proven Methods for Measuring Web Site Success by Jim Sterne
• Measuring the Success of Your Website: A Customer-centric Approach to Website Management by Hurol Inan
• Web Analytics Demystified by Eric T Peterson

Other Web Analytics Books / Texts

• Search Analytics: A Guide to Analyzing and Optimising Website Search Engines by Hurol Inan
• Web Site Measurement Hacks by Eric T Peterson
• The Big Book of Key Performance Indicators by Eric T Peterson
• Drilling down: Turning Customer Data into Profits with a Spreadsheet by Jim Novo
• The Marketer's Common Sense Guide to E-Metrics by Bryan Eisenberg & Jim Novo
• Call to Action by Bryan & Jeffrey Eisenberg
• Contact Me or Submit?: A Quick Start Guide to Testing for Lead Generation by Bryan Eisenberg & Anthony Garcia
• E-Metrics: Business Metrics For The New Economy by Targeting

Industry Organizations

• Web Analytics Association
• ESOMAR
• UPA - The Usability Professionals' Association
• SIGCHI - Special Interest Group on Human Computer Interaction
• International Association of Privacy Professionals (IAPP)
• Emetrics Summit

Newsletters & Forums

• Web Analytics Forum
• E-consultancy
• Attuned - Web Analytics Newsletter
• Sterne Measures Newsletter

Web Analytics Blogs

• The Art of Web Analytics (Christian Vermehren)
• Occam's Razor (Avinash Kaushik)
• Web Analytics Demystified (Eric Peterson)
• Web Analytics Demystified (Judah Phillips)
• Lies, Damned Lies… (Ian Thomas)
• Webanalytics.be (Aurélie Pols)
• SemAngel (Gary Angel)
• Web Analysts Info (Lars Johansson)
• Web Analytics Princess (Marianina Chaplin)
• Web-analyse.no (Arve Kvaløy)

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